"We are a craft – we actually craft the drink which is malt-based and not just water and artificial flavours"

Breaking norms to create a quality alcohol alternative

Rather than creating another run-of-the-mill beverage company, Gladys Mawoneke used a unique approach when starting up Breva Beverages.

Breva produces 100% alcohol-free craft malt beverages, which are infused with fruit flavours. The idea for creating these beverages came to Gladys when she realised that many people, like her, don't drink alcohol – but lack a sophisticated, quality alternative.

So she decided to address the gap in the market. What sets Breva products apart is that they are not alcohol-free beers. Rather, they are craft beverages with an unfermented malt base.

Three years of research went into her product development. When she couldn't secure funding for a factory, Gladys didn't give up. Instead, she approached Pick n Pay, which helped her get her products on shelves.

Breva can now be found in a variety of supermarkets, such as PnP, Checkers and Shoprite.

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