"I would say that South Africa is fairly new to the whole sneaker culture… I think a lot of movement has been made through the active lifestyle, the music lifestyle that's bringing sneaker culture to the forefront for South Africans."

Entrepreneur uses US trend to start unique SA business

Lolo Ndlovu saw America's sneaker culture growing and spreading, so he got into the game early and decided to start a business that is the first of its kind in South Africa.

Sneaker Shack is South Africa's first drop-off sneaker laundry service, where customers can have their shoes professionally deep-cleaned with a 24-hour turnaround time.

Lolo was aware of the growing sneaker culture around the world, especially in America. He decided to capitalise on it by implementing a unique take for a local audience.

The idea for his shop was influenced by Jason Mark – an American who started a sneaker cleaning service with a boutique setting.

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