"Those negative comments that I would get – it’s what really spurred me on to say ‘You know, I can do this. I can start my own brand. I can make it a success"

The Soweto brewer who turned a trend into a golden idea

You don’t have to be a hipster to notice the latest trends. In fact, it was a chemical engineer, Ndumiso Madlala, who noticed the rise of craft beer in South Africa and decided he would throw his own hat in the ring.

Ndumiso is the founder of the Soweto Brewing Company, the brand behind the successful Soweto Gold craft beer.

Many doubted his ability to face off against the huge companies in the beer industry, but this didn’t deter him. Rather, it motivated him.

More ABSA Game Changers