"Looking back in hindsight, my business is a case study in all forms because I started with what I had at the time."

How a township sock business became a global success

Sibusiso ‘Sbu’ Ngwenya’s story is the embodiment of the South African dream.

Born and raised in the East Rand township of Tsakane, Sbu knew that starting his own business would be one of the few ways to secure a job in the employment-scarce community.

“I had to look within my reach,” the young entrepreneur says.

Armed with only R70, Sbu bought his first few pairs of socks, worked his magic and sold them for a profit. From that tiny start, he built up Skinny Sbu’s Socks.

With the help of other entrepreneurs and his savvy use of social media, Sbu gained international attention. Thiseventually led to a global customer base – including celebrities such as Sir Richard Branson.



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